The Grizzly Old Haus That Bear Bones Built
There isn’t much to an agency when the show is run by two bald guys with a copy of Photoshop and creepy love for obtuse typesetting. Now they’re trying to figure out if the woman who’s told them she's joining the business is dangerous. She was, and as an art-haus thruple they called it the Riot Haus. Soon followed an inside joke: who can say “Bear Bones” first during a client meeting? We’re all middle aged, don’t look so shocked.
RIOT HAUS
// 2019 - 2020
TEAM:
MARIE THACKER
TONY YATES
MY ROLE:
PARTNER, BRAND
CREATIVE DIRECTOR
CONTRIBUTOR
It took us a week to get our new brand up and running: new logo, color profile, business cards, website, and a bottle of Lagavulin that everyone but me pretended to enjoy. Red Vines, too, and a whole lotta pink and purple. We did it in a week because we had a client pitch on a Monday and we wanted to look our best. Can’t expect the tuxedos to do it all for you.
There wasn’t a lot to boiling up a fresh hot logo (gross), and we landed on it pretty quick. Picture this: three Creatives taking turns directing over each other’s shoulders. All that arm-chair art direction and nobody to scream at for it.
