Fitted with the ever anomalous charge to “freshen up” a decades old Seattle institution, we start by asking the easy questions: “What are your goals? Do you like the summer time?” Then, we really start to dig in-between the ribs: “Pretend we live in a volcano on Mars. How does that make you feel?”
Not New, Just…Better
A rebrand isn’t actually how this all started. The first trick was pulling an existing brand into the old design factory and seeing if we can’t recast the mold. We then tested the holy hell out of it, and moved on from there.